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Marketing Artificial Intelligence, Big Data and Marketing Data Analytics

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AI Agents for Marketing

Course Code
MKTG9237
Application Code
2290-1989NW
Study mode
Part-time
Start Date
22 Jun 2025 (Sun)
Duration
1 day
Language
English
Course Fee
Course Fee: HK$1,800

Early Bird: HK$1,600 (application submitted on or before 20 May, 2025)

Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
Deadline on 15 Jun 2025 (Sun)
Enquiries
2867 8313 / 2867 8315
2861 0278
[email protected]
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Highlights

Learning Objectives By the end, learners will:

• Understand advanced no-code AI agent platforms

• Design AI workflows for marketing automation

• How to use no code platforms for AI agents

• Address ethical and practical challenges (e.g., data quality, bias)

Programme Details

Topics covered

1: Introduction to No-Code AI Agents (2 hours)

Key Topics:

  • What makes AI agents unique? (vs. traditional automation tools).
  • Overview of no-code platforms: CrewAI (team collaboration), Agent.ai (customer journeys), SmythOS (scalability).

 

2: Building Advanced Marketing Workflows (2 hours)

Key Topics:

  • Create a multi-agent team (e.g., Content Creator + Social Media Manager + Data Analyst).
  • Task: Automate a blog-to-social-media campaign (generate blog summaries → create posts → schedule posts).

 

3: Scaling & Ethics (2 hours)

Key Topics:

Scaling AI Agents:

  • Handling large datasets with SmythOS.
  • Monitoring performance (e.g., A/B test AI-generated vs. human content).

Ethics & Compliance:

  • Bias in AI-driven customer segmentation.
  • GDPR compliance in automated workflows.

Future Trends:

  • AI agents + generative AI (e.g., video ad creation)

Students who have achieved not less than 70% attendance will be awarded a Statement of Attendance by HKU SPACE.

 

Teacher :Mr. Vishwas Thakkar

photo

Vishwas Thakkar is the Founder and Head Digital Strategist at Concinnity, specializing in analytics, marketing automation and Search Engine Optimization. In his existing role he gives advice to clients from various industries like fitness, insurance, publishing, fashion, e-commerce, food & beverage etc regarding development and implementation of online marketing strategies, to achieve predefined objectives.


He is a post-graduate in Business Management and a bachelor in Engineering with major in Information Technology. His prior experience as a software professional includes working with various investment banks including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS. This unique blend of exposure in IT, business consulting and the digital world puts him in a unique position to understand the challenges in digital marketing and make tactical, efficient and results driven strategies.

Application Code 2290-1989NW Apply Online Now
Start Date 22 Jun 2025 (Sun)
Apply Online Now

Class Details

Date: 22 Jun 2025 (Sun)

Time: 10:00 - 17:00

Venue: HKU SPACE Admiralty Centre (Computer lab)

Fee

Course Fee
  • Course Fee: HK$1,800

    Early Bird: HK$1,600 (application submitted on or before 20 May, 2025)

    Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)

Entry Requirements

Age 18 or above

Apply

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
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